{"id":511,"date":"2014-07-23T11:47:54","date_gmt":"2014-07-23T15:47:54","guid":{"rendered":"http:\/\/minireference.com\/blog\/?p=511"},"modified":"2014-07-23T11:47:54","modified_gmt":"2014-07-23T15:47:54","slug":"stickers","status":"publish","type":"post","link":"https:\/\/minireference.com\/blog\/stickers\/","title":{"rendered":"Stickers"},"content":{"rendered":"<p>My friend and former student David Ancor came up with this ingenious strategy for promoting his startup (<a href=\"http:\/\/makeachamp.com\/\">makeachamp.com<\/a>): post promotional stickers on lamp posts in public places.<\/p>\n<p>I like this because it is a fairly un-advertised space so people haven&#8217;t gotten used to it. In particular, I like the fact that I can place the stickers specifically near the McGill residences to target specifically first-year students. I&#8217;ve previously wrote <a href=\"http:\/\/minireference.com\/blog\/marketing-problem\/\">this<\/a> about the main challenge faced by Minireference Co. right now&#8212;reaching my target audience of freshman students.<\/p>\n<p>So here is what I&#8217;ll be posting:<\/p>\n<p><a href=\"http:\/\/minireference.com\/\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/cnd.mcgill.ca\/~ivan\/test2.png\" style=\"width:400px; margin-left:20px;\"><br \/>\n<\/a><\/p>\n<p>I decided not to go for a bit.ly URL because I think showing the full domain is cleaner. It would be nicer to &#8220;test&#8221; the effectiveness of this strategy, and A\/B test different designs, but I find showing the real destination is a respectable towards people.<\/p>\n<p>Also, if you have any ideas about what I should use as the pitch. If you&#8217;re a freshman or a freshwoman, what would line of text would convince you to check out this book? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>My friend and former student David Ancor came up with this ingenious strategy for promoting his startup (makeachamp.com): post promotional stickers on lamp posts in public places. I like this because it is a fairly un-advertised space so people haven&#8217;t gotten used to it. In particular, I like the fact that I can place the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:attachment":[{"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minireference.com\/blog\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}